Google has been quite hush-hush on the subject of which companies they might hit up to produce more versions of Glass, however the tech giant finally announced a partnership with Luxottica on Monday, meaning Google will work the parent company of Ray-Ban and Oakley to bring new fashions to their expanding wearable technology line.
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This move, on Google’s side, seems to be aimed to attract more of the non-traditional tech folks in U.S. markets. Although the focus seems to be on the less technical demographic, you can bet the tech enthusiasts are excited about the introduction of Ray-Ban and Oakley as well.
We live in a world where technological innovation has dramatically changed the way in which we communicate and interact in everything that we do. More importantly, we have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications. Seeing such a future, over the last years, Luxottica invested heavily in building-out our technology platforms and digital solutions to combine with our products excellence — Andrea Guerra, Chief Executive Officer of Luxottica Group.
The partnership with Luxottica means Google is focused on expanding the Glass demographic and getting the technology into a widespread market of users to keep driving the technology forward with new innovations and ways to communicate and integrate Glass into everyday life.story via luxottica photo via google