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Social Media


The 5 ‘Cs’ for Creating Better Facebook Page Posts

By now, most businesses know that Facebook marketing isn’t optional if you really want to bolster your brand, but what many people may not know is just how important creating and executing a solid Facebook page post is to determining your success. It’s all about maximizing the accessibility and visibility ...

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What’s New: Pinterest To Go Big With Promoted Pins

Latest on Pinterest Marketing A lot happened in 2014; wearable technology became mainstream, video marketing soared, the multi-screen movement came to the forefront, and email marketing in Canada hit a speed bump. Amongst all of the technology innovation, new, fancy buzzwords and marketing struggles was the introduction of Promoted Pins from Pinterest. Pinterest, which has ...

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Social Selling with LinkedIn Sales Navigator

A better understanding of LinkedIn Sales Navigator We live in the age of social selling, a time that’s totally unique insofar as customers already know a lot about a brand before they speak to your company, let alone make a purchase. Social media and by extension, social selling, has the ...

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social media strategy

The Importance of a Good Social Media Strategy

With well over half the population of the Western World on some form of social media, it’s now more important than ever for businesses to get serious about their social media strategy. It’s simply not enough to get on social media. You have to dominate it. Establishing and maintaining a ...

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social media at tradeshows

7 Tips to Using Social Media at Rendez-vous 2014!

This month, members of iSTORM New Media will be attending the Rendez-vous Canada Trade show and Conference in beautiful Vancouver, British Columbia. Rendez-vous or #RVC2014 is Tourism Canada’s premier international marketplace jam-packed with vendors and exhibitors from all across the globe.  We will be live-tweeting the entire event and have put together a series of ...

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[INFOGRAPHIC] The Guide to Killing it on Facebook

Getting your business on Facebook is easy.  Keeping it there and gaining concrete value from the platform is a way different challenge. Small or large your business HAS to be utilizing Facebook for its sheer user base alone. With approximately 70% of monthly active users in the United States and Canada ...

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The Facebook Advertising Survival Guide

7 Successful Tips for Advertising on Facebook *Skip to 7 Tips For Success It is estimated that users spend up to 8 hours a month on Facebook. If this doesn’t sound like a lot, consider this: According to Nielsen Online, this figure is more than 3 times as much as ...

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why you should use google plus

3 Reasons Your Business Should be Using Google Plus in 2014

A Guide For Using Google Plus For Your Business Google Plus is on its way to becoming the most powerful social network on the Internet (if it isn’t already). Not only is Google Plus a social extension of Google’s long list of prolific products, but it is also an essential business tool that should ...

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social media success infographic

[INFOGRAPHIC] Measuring Social Media ROI: Keys to Success

How to Measure Your Brand’s Social Media Efforts Measuring your brand’s social media ROI may seem like a daunting task. And it is, if you think about it in a conventional way. You have more numbers and data to hunt for and analyze than you do with traditional mediums. Social ...

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