Setting up e-mail alerts acts as a nudge to get you refocused on aspects of your SEO you may have been neglecting. (And it’s impossible to focus on everything at once; digital marketers have a lot on their plates.) All the e-mail marketing alert tools I am going to mention update their intelligence daily, though you don’t need to request updates that often. You can set it up to recieve notifications daily or weekly.
E-mail Alert SEO Tools
The most popular e-mail alert SEO tools include heavy-hitters like Google Alerts, as well as Fresh Web Explorer from Moz. Other notable competitors in the market are Talkwalker and Mention. With the notable exception of Google Alerts, which has some limitations in regards to its abilities, you’ll be able to do most of the operations I’m going to run through today. Google Alerts is free, however, so if you’re on a tight budget, it’s a solid place to start.
8 Ways to Use E-mail Alerts to Amp Up Your SEO
You’ll probably notice that many of the commands I am going to talk about involve excluding an option to get a certain type of information. Invariably, this is a brillant and simple method to score some sweet intel. I will be using the operation terms used by Fresh Web, since it is probably my favourite at the moment. The other tools may have the same command options, but won’t always use the same wording, so be sure to familiarize yourself with the jargon of each search operator before you start.
1. Alerts to show you sites that don’t link to you, but use your keywords. Here’s a great way to get some valuable competitive perspective. Let’s say you own a house cleaning company. Let’s say it’s called Nest Mess. You’d set up an operation that uses your keywords (i.e. house cleaning) but doesn’t mention Nest Mess. Fresh Web will actually rank the results in terms of authority as well, so you can not only see who’s using your keywords, but who’s using them well. Utilizing this information, you can reach out to these sites and use their example to unearth new keyword opportunities and new content ideas.
2. Alerts to show you sites that link to your competition, but not to you. Another sneaky tactic to check up on your competitors. First you have to figure out who your compeition is, but once you do this, you create an alert that will scour the net and show you which sites are linking to your competition’s domain, but not yours. Again, this affords a juicy opportunity to build links.
3. Alerts to show you links coming from a geographic location. Using our Nest Mess example, we can employ this function to search for links coming to you from any given location. So, if your business is doing well, and you start opening other locations, you can set alerts to notify you when links are coming in from those places.
4. Alerts to show you sites that refer to your brand, but don’t link to you, specifically. Use this alert to notify you when people have mentioned your brand, but have not also linked to your site. I usually find that simply reaching out and contacting these people in a Tweet or comment will get you the link.
5. Alerts to show you people who are linking to you. Not only will this show you who’s linking to you and in what context, but it also affords you the opportunity to thank them on social media, thereby earning you more social cred and exposure.
6. Alerts to show you links to data and/or resources with which you compete and can offer a more valuable option. This isn’t a tactic I use often, but it can be extremely useful in instances where there’s a site linking to another site that’s providing data, but you know your data is better quality and could offer them a far superior resource. For example, if there’s a parenting website that links to another site about chemical-free household cleaners, but you have an entire portion of your website dedicated to educating people about natural, environmentally-friendly cleaners, you can contact this website and let them know what you have to offer.
7. Alerts that show you content being written by a news site or a competitor that discusses a topic related to your brand. Think back to your killer content on natural, environmentally-friendly household cleaners. You can set up an alert to notify you every time a website mentions DIY cleansers, and when they do, you’ll know, and be able to reach out to promote your content as a primo linking option.
8. Alerts that show you blogs that write about topics relevant to your brand. Going back to that parenting website: you can create an alert that lets you know whenever their blog mentions topics that relate to your business. Not only eco-friendly household cleaning products, but cool life hacks that will save busy parents time and sanity cleaning their homes. Not only will this alert you to more potential outreach opportunities, but it will also give you inspired ideas for new content.
Remember, it’s going to be impossible (or near impossible) to focus on all of these areas at once. Your best strategy is to select the alert(s) that will be most valuable to your brand, at this particular time. This is going to require serious data to help both analyze the present and forecast the future, as well as a thorough knowledge of your niche, and what makes it tick. But you got that, right?
(If not, feel free to contact me. I can give you some insight.)