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what is google adwords

What is Google AdWords?

An Introduction to the most powerful tool on the Internet

There’s no denying it: Google AdWords works – and it works hard. In fact, this wildly popular pay-per-click (PPC) advertising method has taken over the as the lead online marketing strategy in recent years. In fact, it’s rapidly spreading reputation has made “What is Google Adwords” a commonly searched phrase on Google.

But why? There are countless other successful Internet marketing systems, including SEO, email marketing and social media for example. Here’s the thing: While these strategies do work, Google AdWords has a spectrum of capabilities that these other methods lack.

This isn’t to say we reject the importance of other avenues of advertising, but we do believe that dismissing AdWords also dismisses a LOT of potential revenue.

SEE ALSO: 3 Reasons Your Business Should be Using Google Plus in 2014

So, What is Google AdWords? In short, Adwords is Google’s online advertising platform that places advertising copy at the top, bottom or beside the list of organic search results that Google displays for a given search keyword. The placement of your ad is based on various factors including, keyword bid price, ad copy and landing page quality. AdWords allows you to display visual and search-based advertisements across their search engine and on over 2 million other sites on their Display Network.

Furthermore, Google Adwords is like an Olympic gymnast: It exhibits incredible strength, flexibility and it is energy efficient; every move is executed for a distinct purpose. These 3 traits are the main reasons we encourage our clients to use AdWords in addition to proper SEO tactics, like blog writing, page optimization, link building, and so on. If you’ve heard about AdWords, but are unsure if it can work for you, we’re here to tell you it can, and it does.


AdWords Strength:

Google AdWords packs a powerful punch. When it comes to getting the most bang for your buck, we haven’t found anything like it. Google Adwords allows you to attract a lot of leads without a lot of effort. This is because Google AdWords is incredibly scalable, so if your campaign is converting leads to clients at a profitable rate, you won’t need to curtail spending on a campaign that’s making you money.

Google AdWords Powerref: jeffbullas.com

Moreover, you can increase your return on investment in AdWords if you execute properly. The best part is you don’t need to drop a pile of money. In fact, working with a Google Partner like iSTORM gets you an additional $300 when you spend your first $100 with AdWords.

AdWords is Google’s favourite child. It accounts for an astounding 97% of Google’s revenues, so as you can imagine, Google gives it a lot of attention. Even their search engine result pages (SERPs) have evolved to give an increasing amount of space to ads, as opposed to organic searches. Why not? Sponsored ads take up to 2 out of 3 clicks on the first page.

AdWords Flexibility:

When you use AdWords you give your business the opportunity to grow in a way that will best suit your needs. You can hyper-extend your reach, targeting the specific audience you want to reach. This flexibility includes:

Semantic match types: You can specify the words or sentiment you’d like to target and only display your advertisements to those who are searching for those particular criteria.

Ad extensions: Use ad extensions to highlight information on the SERP right from your site. You can display product images, contact information and even links from other pages on your site (among other very valuable ad extensions).

Target Audience: Google AdWords allows you to narrow down your audience based on location, time of day, language, device type, browser and more. While SEO is a valuable tool, it lacks the ability to concentrate your reach. You cannot control your audience as much, and as such, a lot of your efforts are falling on deaf ears.

Remarketing: Google Remarking allows you to track previous visitors to your site using a cookie for future ad visibility. With Remarketing you can show ads to users who’ve previously visited your website in various ways as they browse the web. Remarketing is a great way to keep your audience engaged with your brand, making sure your brand is top of mind for when they are ready to purchase.

AdWords Energy Efficiency:

There’s no doubt about it, if you want fast, efficient results, Google AdWords is the way to go. As mentioned, SEO is incredibly important to the success of your website, but it can take months to see results from this approach. We encourage clients to take advantage of the speedy return of AdWords while using the results to help develop and guide SEO strategies. AdWords will allow you to start seeing impressions and clicks to your site right away.

This incredible efficiency is also an excellent way to gauge whether particular semantic queries and/or audiences are worth pursuing through organic search; if it converts well in AdWords, it is going to be worth focusing on in SEO and you’re going to want to build your rank through building content in that particular area. Powerful pairings like this are an example of why we don’t recommend pursuing only one mode of advertising.

Remember, we don’t expect AdWords to do all the work for your company, but it is an excellent compliment to other marketing strategies and essential if you want to guarantee online marketing success.


Your competitors are using AdWords, if you aren’t, you may be missing out on a valuable source of revenue for your company. There are endless possibilities with AdWords, and we can help scale your budget accordingly to maximize your profits on this pay-per-click platform. Contact us today and let us know how we can help.

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