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Pay-Per-Click Advertising

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5 Tips for Improving Your Google Search Engine Marketing

Own these skills and become a search engine marketing master Like it or not, AdWords is the backbone of search engine marketing. While there are no shortages of ways to reach your audience using AdWords –  including ads in video, images, and ads in apps – there is one method ...

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keyword research

Improve Ad Efficiency with Proper Keyword Research

 The top 9 tools for better Keyword Research Just because you’re an AdWords whiz kid and can wield and yield the hard data harvested by Google Analytics with the mastery of an 18th century wheat farmer with mad sickle skills doesn’t mean that you are doing everything you could be doing for ...

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google adwords search

How to Create a Killer AdWords Search Campaign

Everything you need to create insanely effective AdWords Search Campaign’s So you know how AdWords search works. You’ve established your goals, you’ve implemented a realistic budget and you’ve launched your campaign, but how do you know your campaign is actually converting? In other words, how do you know anyone (or ...

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What is Programmatic Advertising?

Never heard of programmatic advertising? That’s OK… A lot of people don’t know about this marketing mechanism – even within the industry. In fact, a whopping 1/3 of Canadian marketers don’t know about programmatic advertising. Even those who do know about it often don’t know enough to properly (and lucratively) utilize ...

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media-convergence

Media Convergence: Combining Paid, Owned, and Earned Media

Media convergence or the convergence of media can refer to either 1) the merging of previously distinct media technologies and media forms resulting from digitization and computer networking; OR 2) an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. ...

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AdWords Ad Extensions: Why Are They So Important?

Since Google introduced the latest update to their AdWords Ad Rank algorithm in October of 2013, anyone expecting solid search ranking and lower cost-per-click without the the use of ad extensions needs to reconsider their strategy. Not using ad extensions just isn’t an option anymore. Ad Rank is the algorithm Google ...

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Google AdWords Spring Cleaning Checklist

While you’re making time to schedule some much needed Spring cleaning around your home and office, it’s also a good idea to set time aside to dust out the cobwebs in your AdWords campaign. Even if you’ve been giving your AdWords approach lots of love throughout the year, chances are ...

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what is google adwords

What is Google AdWords?

An Introduction to the most powerful tool on the Internet There’s no denying it: Google AdWords works – and it works hard. In fact, this wildly popular pay-per-click (PPC) advertising method has taken over the as the lead online marketing strategy in recent years. In fact, it’s rapidly spreading reputation ...

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Common Pay-Per-Click Mistakes

10 pay-per-click mistakes and how to STOP making them Any Internet Marketer who really knows the business will tell you using pay-per-click (PPC) advertising (specifically Google AdWords, the leading PPC ad platform) is a phenomenal way to drive traffic to their websites. Moreover, it can be incredibly profitable – if ...

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