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Digital Marketing

The Facebook Advertising Survival Guide


7 Successful Tips for Advertising on Facebook *Skip to 7 Tips For Success It is estimated that users spend up to 8 hours a month on Facebook. If this doesn’t sound like a lot, consider this: According to Nielsen Online, this figure is more than 3 times as much as ...

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[INFOGRAPHIC] Multi-Screen Marketing Playbook


In a world where consumers are using multiple devices to connect, search and purchase your products it is hard to keep up. Providing a consistent atmosphere across all platforms and devices is essential. In 2014 a multi-screen marketing approach is a must, and it is absolutely what your consumer NEEDS. ...

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Top 10 Business Apps for 2014


A guide to the best business apps of 2014 A new year has dawned and brought with it a host of new business apps aimed at helping businesses stay focused and stay ahead. Every year it seems there are more demands put on time and money management and every year ...

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What is Google AdWords?

what is google adwords

An Introduction to the most powerful tool on the Internet There’s no denying it: Google AdWords works – and it works hard. In fact, this wildly popular pay-per-click (PPC) advertising method has taken over the as the lead online marketing strategy in recent years. In fact, it’s rapidly spreading reputation ...

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3 Reasons Your Business Should be Using Google Plus in 2014

why you should use google plus

A Guide For Using Google Plus For Your Business Google Plus is on its way to becoming the most powerful social network on the Internet (if it isn’t already). Not only is Google Plus a social extension of Google’s long list of prolific products, but it is also an essential business tool that should ...

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4 Components of a Website Audit


The Ultimate Website Audit Cheat Sheet Just like you need a check up at your doctor’s, your website needs a check up by a professional web auditing service. A website audit is an in-depth and intricate analysis of your website that uncovers what is working and what is not. Trying to ...

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Common Pay-Per-Click Mistakes


10 pay-per-click mistakes and how to STOP making them Any Internet Marketer who really knows the business will tell you using pay-per-click (PPC) advertising (specifically Google AdWords, the leading PPC ad platform) is a phenomenal way to drive traffic to their websites. Moreover, it can be incredibly profitable – if ...

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What the Google Hummingbird Update Means for your Brand

what is google hummingbird?

What is Google Hummingbird and how can you make it work for your brand? Before you dive into analyzing the Google Hummingbird algorithm update (instituted late 2013) you have to look at human behaviour, and how humans interact with and use technology to receive information. Human communication has evolved and it ...

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[INFOGRAPHIC] Measuring Social Media ROI: Keys to Success

social media success infographic

How to Measure Your Brand’s Social Media Efforts Measuring your brand’s social media ROI may seem like a daunting task. And it is, if you think about it in a conventional way. You have more numbers and data to hunt for and analyze than you do with traditional mediums. Social ...

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The Booths of Rendezvous Canada 2011


The fact that this post is going live almost a full two months since RVC11 gives you a sense of how successful Canada’s largest Tourism conference can be for a company servicing the destination marketing sector. Since we returned from our first Rendezvous Canada experience at the end of May ...

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