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Digital Marketing

Email Marketing Services: All You Need For 2014


The one-stop resource for improving your email marketing in 2014 Email marketing is not dead – it has just evolved. While there are some naysayers who claim the enterprise has run its course, these opinions are more the result of their failure to keep pace with this highly adaptable tool ...

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Mobile Marketing Consumer Research: The Definitive Guide


Mobile marketing has long been a meticulously researched and over-analysed topic in the advertising world. Compiling consumer research on the topic isn’t hard to do per se, but trying to track down all of the most relevant and authoritative sources to ensure your data is correct is… Until now. For ...

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The Importance of a Good Social Media Strategy

social media strategy

With well over half the population of the Western World on some form of social media, it’s now more important than ever for businesses to get serious about their social media strategy. It’s simply not enough to get on social media. You have to dominate it. Establishing and maintaining a ...

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Engage the College Crowd: Marketing to College Students


You don’t need to drench yourself in beer or broadcast the answers to tomorrow’s exam to get the attention of today’s college contingent. Savvy advertisers know that marketing to college students is decidedly less stereotypical and one-dimensional than that. Determining how to market to students is as simple as learning ...

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6 Ways to Measure the Effectiveness of Your Marketing

marketing effectiveness

Analytics… There. We’ve said it. That very word can strike fear, contempt and sometimes just unadulterated boredom into the hearts of creative marketing geniuses. Unfortunately, analytics are also part and parcel of how to measure marketing effectiveness, and unless you belong to a large corporation who has hired someone to ...

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13 Principles of Digital Marketing


What is Digital Marketing? Digital marketing is the all-mighty gateway between electronic technology and marketing psychology. Knowing how to master and manage the information going out and into this gateway can be the difference between making or breaking your business. After all, any successful business is built on great branding. ...

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The 25 Content Marketing Resources You’ve Never Heard Of


Ask any successful content marketing professional and they’ll tell you that the best content marketing resources are founded in an unquenchable thirst for knowledge and the desire to never stop learning. In fact, the same could be said for the most successful people in the world. A thirst for knowledge ...

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The 5 Reasons Why We Love Squarespace (And You Should, Too!)


Squarespace is gradually becoming one of the best content management systems (CMS) on the market, providing a fast, user-friendly, mobile CMS to its clients at an extremely low cost. Ever since we started using Squarespace, we’ve been delighted and surprised with the capabilities of this website building platform. It allows us to help ...

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Hometown Glory: Who to Look Out for at Rendez-vous 2014!


Rendez-vous Canada is quickly approaching and we can barely contain our excitement. But who’s going to be there? We’ve compiled a list of the top companies to look out for at Rendez-vous this year! 1. FlyOver Canada FlyOver Canada is Vancouver’s new must-see family-friendly attraction offering a flight simulation ride ...

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