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Digital Marketing

The 17 Browser Extensions Every Marketer Should Use

17 browser extensions for marketers

Make your life easier with these marketing browser extensions Browser extensions are a simple saving grace in the big, crazy, confounding world of digital marketing — and we believe that when given something simple, we should revel in its simplicity. Browser extensions allow you to really max out your media management ...

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What is Programmatic Advertising?

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Never heard of programmatic advertising? That’s OK… A lot of people don’t know about this marketing mechanism – even within the industry. In fact, a whopping 1/3 of Canadian marketers don’t know about programmatic advertising. Even those who do know about it often don’t know enough to properly (and lucratively) utilize ...

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A Step-By-Step Guide to Marketing Trends in 2015

A step-by-step guide to marketing trends in 2015

Here are the biggest marketing trends to look out for in 2015 When it comes to marketing, the best defence is always a good offence. This is why being proactive and staying aware of upcoming digital marketing trends is imperative for the survival of your brand. As 2014 winds down, it’s ...

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Our Top Tips For Mobile Website Develop

mobile website development

Making Mobile Website Development Easy! Any business who wants to truly maximize their reach and earning potential is going to have to embrace the ever-expanding mobile movement and seriously get on board with mobile website development. Procrastinate as you will, you’re only hurting yourself. You simply cannot deny the presence ...

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How Wearable Technology is Changing Digital Marketing

wearable-technology

Wearable Technology & Digital Marketing Go Hand in Hand Considering that technology is at the centre of almost every other part of our lives, it should come as no surprise that it has begun to make a home for itself in the fashion world as well. Wearable technology is one ...

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[HOW-TO GUIDE] What A Competitor Analysis Can Do For Your Marketing

competitor analysis

Crush your next competitive analysis with this free guide You know the saying ‘keep your friends close and your enemies closer’? Well, when it comes to competitor analysis, this old adage could actually be the cornerstone of your brand’s success. Friends flatter, but competition keeps you on your toes – ...

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Social Selling with LinkedIn Sales Navigator

social-selling-linked-in

A better understanding of LinkedIn Sales Navigator We live in the age of social selling, a time that’s totally unique insofar as customers already know a lot about a brand before they speak to your company, let alone make a purchase. Social media and by extension, social selling, has the ...

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10 Resources to Help You Be an Internet Marketing Ace

internet-marketing-feature

Stay up-to-date with the latest in Internet Marketing with these 10 helpful resources Trying to find the best Internet marketing resources in a web awash with misleading trite and seductive scams can feel as pointless as trying to find real love on The Bachelor. You’ll be wooed with a lot ...

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Media Convergence: Combining Paid, Owned, and Earned Media

media-convergence

Media convergence or the convergence of media can refer to either 1) the merging of previously distinct media technologies and media forms resulting from digitization and computer networking; OR 2) an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. ...

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Canadian Anti-Spam Legislation: A Quick & Dirty Guide

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Everything You Need to Know About The Canadian Anti-Spam Legislation (CASL) The Canadian anti-spam legislation, revised on July 1, 2014, allows the Canadian Radio-television and Telecommunications Commission (CRTC) to officially fine businesses and individuals for sending Canadians electronic communications without consent. The fines can range up to $10 million dollars for companies and ...

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