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Digital Marketing

5 Tips for Improving Your Google Search Engine Marketing

improve search engine marketing header image

Own these skills and become a search engine marketing master Like it or not, AdWords is the backbone of search engine marketing. While there are no shortages of ways to reach your audience using AdWords –  including ads in video, images, and ads in apps – there is one method ...

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6 Things I Didn’t Learn in Marketing Class

marketing class

The long road to marketing enlightenment… I’ve learned the most important marketing lessons on the fly, and often, through long hours spent on secondary certificates, courses, seminars, conferences and industry literature. And I know I’m not alone. My peers and I have commiserated about the pitfalls of our education over many a-pint ...

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Improve Ad Efficiency with Proper Keyword Research

keyword research

 The top 9 tools for better Keyword Research Just because you’re an AdWords whiz kid and can wield and yield the hard data harvested by Google Analytics with the mastery of an 18th century wheat farmer with mad sickle skills doesn’t mean that you are doing everything you could be doing for ...

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IFTTT: The Tool That Helps You Become a More Efficient Marketer

Use IFTTT for better Marketing Efficiency

IFTTT: The key to marketing effeciency If you’ve ever wished there were more hours in the day, then the “If This Then That” application automation tool is your genie in a bottle. IFTTT allows overworked and overwrought marketers to free up time, money and resources by streamlining everyday tasks. Here’s how: ...

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A Guide To Modern Link Building

modern-link-building

Link Building tactics that won’t harm your SEO Link building is the Iron Man of SEO. Doing it effectively and successfully doesn’t mean you have to excel in just one area; rather, you must be a veritable powerhouse of knowledge and expertise in the fields of content generation, psychology, marketing ...

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What’s New: Pinterest To Go Big With Promoted Pins

pinterest-promoted-pins

Latest on Pinterest Marketing A lot happened in 2014; wearable technology became mainstream, video marketing soared, the multi-screen movement came to the forefront, and email marketing in Canada hit a speed bump. Amongst all of the technology innovation, new, fancy buzzwords and marketing struggles was the introduction of Promoted Pins from Pinterest. Pinterest, which has ...

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The 10 Commandments for Content Marketing in 2015

content marketing in 2015

Your 2015 Content Marketing Bible Whether you’re B2B or B2C, the success of your marketing in the New Year pretty much hinges on getting a handle on 2015’s content marketing trends. The first step to doing this involves taking a look at this year’s trends and examining how they have ...

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How to Create a Killer AdWords Search Campaign

google adwords search

Everything you need to create insanely effective AdWords Search Campaign’s So you know how AdWords search works. You’ve established your goals, you’ve implemented a realistic budget and you’ve launched your campaign, but how do you know your campaign is actually converting? In other words, how do you know anyone (or ...

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5 Steps to Increase Website Traffic Through Great Content

How content can increase website traffic

Increase your web traffic with these 5 Content Marketing tips Successful content writers have embraced one infallible truth: to maximize website content, increase website traffic and, by extension, make a living off their craft, writers have to pander to the public – at least a little. Even in the Renaissance – ...

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