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Improve Ad Efficiency with Proper Keyword Research

 The top 9 tools for better Keyword Research

Just because you’re an AdWords whiz kid and can wield and yield the hard data harvested by Google Analytics with the mastery of an 18th century wheat farmer with mad sickle skills doesn’t mean that you are doing everything you could be doing for your keyword research. Chances are you could be doing more – maybe even so much more.

There’s an incredible crop of lesser known (but equally advantageous) Google tools available, and there’s even a solid smattering of non-Google based avenues that will help you reach advertising super stardom  – and it all starts with inspired keyword research.

First, you’ve got to know your options, and you’ve got to know how – and if – they have a place in your ad strategy. That’s what we’re going to do today; run through some killer elite keyword research tools that will drastically improve your ad efficiency and explain what they do so you can decide if they can work for you.

There are three primary components of successful keyword research; namely, the ability to predict trends, organize data, get an edge on the competition and see things differently. In our saturated market, the task can seem Herculean – but it’s not. That is, it’s not if you have the right brute force backing your efforts.

Let’s take a look at the goods.

Keyword Research Tools to…Predict Trends

Google Trends. As the name suggests, Google Trends lets you know what users are looking for in their queries. This means you can get a quick and convenient snapshot of what’s hot, what’s not, and then use this knowledge to really nail down if and how you can use these trends to bolster your keyword strategy. It makes keyword research even easier by delivering trending topics you’re following right to your inbox and it also lets you see how a new keyword you’re interested in has performed in the past. Google Trends not only let’s you see how potential clients are looking for your brand, but it gives you insight into whether or not your brand is search friendly.

Bing Keyword Research. This handy tool allows you to look over the last 6 month’s worth of organic keyword information on Bing. You can also do more conventional keyword research, like discovering new keywords that could benefit your brand. While Bing may not be as big as Google, it is still one of the top dogs in the world of search engines. A sizable portion of possible clients will be using it, so you need to give it some love too. (Psst! Bing also offers Bing Ads Intelligence, which is akin to Google’s AdWords Keyword Planner and we recommend it as an amazing plug-in for Excel.)

Google Correlate. Google Correlate is pretty much the opposite of Google Trends. While Trends delivers data based on queries, Correlate pushes out queries based on data. So, you can use your intel from previous campaigns to suss out useful keywords and predict trends for future campaigns.  This tool rounds out trend-based keyword research nicely. Google Trends already shows you how people are using keywords in searches, but now you can see where they are using them, too.

Keyword Research Tools to…Organize Data

Keyword Combination Tool. Instead of agonizing over a list of keywords in Excel, use this tool to see your data in the best possible light. By entering a list of keywords in one column and then another list in a second, the Keyword Combination Tool will pluck a term from each side to give you a list of all the potential combinations. In a few simple steps, this ingenious tool from Internet Marketing Ninjas highlights the base words that are most frequently used, as well as the terms they are usually matched with. The end result is a motherload of options in one comprehensive list.

WordStream’s Keyword Tool. Free and fruitful, WordStream’s Keyword tool allows you to hone in on niche markets, split adult keywords from negative keywords and group keywords to simplify the organization of new ad campaigns. Perhaps most enticingly of all, your first 30 searches are au gratis.

Tip: Negative keywords are incredibly important to include, since – while something may be relevant to your business – it may not be performing. You can use negative keyword to remove queries that aren’t delivering results from your Ad Words traffic.

Market Samurai. Trim the fat off your efforts by letting this agile tool identify ineffective keywords that are causing visitors to jump ship after finding your site. Market Samurai is a comprehensive and clever keyword research option, allowing you to see how you rank in Bing, Google and Yahoo while also allowing you to easily monitor keywords and domains in a handy table of powerful intel like backlinks, pagerank, URLS, historical data and of course, keywords. The best part of this tool is that it is proactive, illuminating what keywords are going to be duds before you use them on your site.

Keyword Research Tools to…See Things Differently

Ubersuggest. This keyword research tool is a perfect fit for people who are looking to gain an edge, but are also trying to stay on budget (or who just love getting something for free!). Anyone who has spent time slogging away, trying to think and rethink search terms for optimal keyword performance, you know that your vision can get pretty myopic. Ubersuggest breaks down those barriers by showing you the search term as well as the first letter for a possible query. Now, this can get a little wild, since the tool returns results based on a terms specifics and also generalizations. So, if you were looking for keywords connected to car wash, it would recognize wash as it relates to car, but also as it relates to hair, body, and so on. It can get pretty wild, but it can also turn up pure gold.

KeywordTool.io. Not every potential client is searching for you in the same country, so it’s important to be more ecumenical in your keyword research and keyword selection. KeywordTool.io helps you do this. After all, words can have multiple meanings, and these can vary based on where you live. Use this tool’s drop down menu to switch the country and see how the search results change.

Keyword Typo Generator. Mistakes happen, so capitalize on them. Keyword Typo Generator can show you what words are most frequently misspelled, letters are skipped and spacing errors are made so you can use these errors as part of your keyword strategy as well.

SEO and SEM is no easy feat, but creating a solid strategy all begins with inspired keyword research. These tools will definitely get you off to a great start. If you need more help, talk to the experts.


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