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The 2014 Digital Marketing Trends You Need To Know About

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2014 is cooking up a veritable smorgasbord of web and digital marketing trends. The overall feeling seems to be one of returning to our roots, of embracing simplicity, personal interaction and conversation. Of course, returning to simplicity is no simple task – especially in a world awash with distraction, information and all the bright-and-shiny scene stealing that’s become the status quo. Out of all the 2014 digital marketing trends, the struggle back to basics looks like the biggest one. Here’s how you can see it play out.

SEE ALSO: [INFOGRAPHIC] Multi-Screen Marketing Playbook

Web Design Goes Spartan

One of the biggest 2014 trends for web design is super simple colour schemes. We’re talking one, maybe two colours, or even no colour at all really; perhaps just black and white and a splash of colour for emphasis. This simplicity extends to the content. Whether we like it or not (or want to admit it or not), our attention spans have gotten shorter and we’re looking for as much information as possible in as little time as possible. As such, a huge 2014 web trend will be brief and powerful messages. Think 250 words or less. The struggle for simplicity also includes artistic vision. While still staying clean and sparse, it is predicted that more websites will be embracing a more artistic approach to their images. Photos will be manipulated to include blurring, filtering and colour overlays. But don’t forget the quality written content that is still needed for SEO purposes.

Marketers Will Learn To Embrace The Individual Story

  1. The age old art of storytelling is one of the biggest 2014 trends when it comes to digital marketing. Some of the best marketing we’ve seen recently has plucked on the proverbial heart-strings of millions with some basic and engaging storytelling (for instance, an albeit older campaign, Dove’s Real Beauty Campaign). Using touching stories as a well-crafted marketing technique is turning out to be one of the biggest and most effective marketing trends in 2014.
  2. The mission to tap into individual experiences also involves using big data for small scale marketing. Big data is definitely a big buzzword in the marketing world. It looks like the plan is to use this big data (and the almost unbelievable amount of consumer information that comes with it) to see the big picture and to excavate trends and illuminate avenues to expand business. Of course, using big data to a business’s own benefit does not always make it clear how, exactly, this will help the customer. The idea is to use all this information to optimize the customer’s experience by thinking small (or individually). Imagine using wearable technology like Google Glass (one of our 2014 tech trends) for a completely personal banking experience or to pick the perfect suite in a hotel.
  3. Real-time advertising is probably one of the easiest and most effective 2014 marketing trends. All it takes is capitalizing on a particular moment in time with one perfectly timed and arranged hit. (Think Oreo, who wisely Tweeted “You can still dunk in the dark” during the Super Bowl blackout last year.) The idea is to spark conversations; get people talking about your brand, but making the conversation as it pertains to your brand subtle. No outright in-your-face marketing, just people exchanging thoughts and ideas – plain and simple.
  4. Have you ever heard of a Chief Experience Officer? Well, by the end of the year, you probably will have. Customer experience is King, so companies are going to hire someone to make sure you’re happy. Undoubtedly, one of the more interesting 2014 digital marketing trends involves the creation of a new role within companies – a Chief Experience Officer (CXO) who will make sure that positive customer experience is at an all time high. Why? Because customer experience is absolutely essential for company success, especially with the customers ability to take to social media to voice their opinion of your brand. So be prepared for some serious TLC this year.
  5. Marketers are looking to interact with potential and existing customers at street level through the wonders of interactive marketing – namely, video marketing. The likes of Vine and YouTube have made it clear that images pack a very powerful punch, and this year we can look forward to seeing some pretty innovative and downright effective marketing that focuses on using an interactive video experience to engage customers based on sight, sound and even touch. It’s a feast for the senses. The result is a totally unique experience that will even allow companies to access social media and gather new expressions. You can see the interactive experience in action on Twitter. In case you haven’t noticed, Twitter is kind of a big deal. It boasts over 230 million active users and has purchased Vine. Twitter, like its teenage comprised primary user base – is incredibly receptive to new ideas and growth – not the least of which has been interactive marketing. As far as 2014 digital marketing trends go, this trait will serve them well. (Yes, Twitter has had some recent dips in their user base since going IPO, but we believe these dips are something they can bounce back from with no long-term effects)
  6. Most marketers already aim for responsiveness, but this year you can expect to see it across the board. Or mostly. The idea is to make it so a customer’s experience will adapt to whatever screen they are using as well as the context of usage. If you haven’t turned to responsive design for your website, you need to consider adapting fast.

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