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marketing buzzwords

The Top 7 Marketing Buzzwords and Why They Suck

Listen, I’m all for loving-up trends – that’s why I got into marketing. I’m not, however, one for beating a dead horse, and that’s exactly what’s being done with many of the marketing buzzwords we see today. Corporate jargon is often tossed around with the reckless abandon of dollar bills ...

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marketing to the millennial dad

How to Market to the Millennial Dad

Marketing to Dad’s in a Digital World Move over Ward Cleaver, a new breed of father has emerged and – much to the joy of mothers and marketers everywhere – they’re pitching in around the house. These ‘Millennial Dads’ are more engaged, more hands-on, and more online than ever before. ...

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Use IFTTT for better Marketing Efficiency

IFTTT: The Tool That Helps You Become a More Efficient Marketer

IFTTT: The key to marketing effeciency If you’ve ever wished there were more hours in the day, then the “If This Then That” application automation tool is your genie in a bottle. IFTTT allows overworked and overwrought marketers to free up time, money and resources by streamlining everyday tasks. Here’s how: ...

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A step-by-step guide to marketing trends in 2015

A Step-By-Step Guide to Marketing Trends in 2015

Here are the biggest marketing trends to look out for in 2015 When it comes to marketing, the best defence is always a good offence. This is why being proactive and staying aware of upcoming digital marketing trends is imperative for the survival of your brand. As 2014 winds down, it’s ...

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Engage the College Crowd: Marketing to College Students

You don’t need to drench yourself in beer or broadcast the answers to tomorrow’s exam to get the attention of today’s college contingent. Savvy advertisers know that marketing to college students is decidedly less stereotypical and one-dimensional than that. Determining how to market to students is as simple as learning ...

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13 Principles of Digital Marketing

What is Digital Marketing? Digital marketing is the all-mighty gateway between electronic technology and marketing psychology. Knowing how to master and manage the information going out and into this gateway can be the difference between making or breaking your business. After all, any successful business is built on great branding. ...

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6 Essential Hotel Marketing Trends of 2014

Digit marketing trends impact every kind of business, so it’s best to acknowledge them, embrace them and then use them to your advantage; especially in the hotel marketing industry. Digital marketing is here to stay, and since it is constantly evolving, it’s important to stay on top of the newest ...

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Supercharge Your Video Marketing in 2014

A complete video marketing handbook Video marketing is one of the most powerful and most essential marketing tools of 2014. This said, not a lot of brands actually understand just how effective it can be. This is mostly because they don’t understand how to properly implement it. Video-sharing giant YouTube ...

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7 Big Tech Trends To Watch This Year

These are our top 7 Tech Trends for 2014 2014 tech trends are definitely something any digital junkie (or even mild enthusiast) will want to watch. There are some incredible new gadgets you can look forward to seeing, using and even wearing. SEE ALSO: 2014 Digital Marketing Trends You Need ...

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The 2014 Digital Marketing Trends You Need To Know About

*Skip to 6 Digital Marketing Trends 2014 is cooking up a veritable smorgasbord of web and digital marketing trends. The overall feeling seems to be one of returning to our roots, of embracing simplicity, personal interaction and conversation. Of course, returning to simplicity is no simple task – especially in ...

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