Getting your business on Facebook is easy. Keeping it there and gaining concrete value from the platform is a way different challenge.
Small or large your business HAS to be utilizing Facebook for its sheer user base alone. With approximately 70% of monthly active users in the United States and Canada connected to at least one local business on Facebook, you are sure to connect with potential customers on some level.
SEE ALSO: The Facebook Advertising Survival Guide
Now, connecting with those customers and selling a product or service to those customers are two very different things, which require two very different strategies. Facebook can be used effectively to build awareness and to increase revenue. The key to getting the most out of Facebook is to understand your objective and tailoring a strategy around that objective. A laundry list of objectives are OK to have, but make sure if your overarching objective is to return a profit through your efforts on Facebook then your main strategy and your key performance indicators reflect that.
Below is an inforgraphic from Renderpositive proposing some tips on how to use Facebook like a Pro.