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What is Responsive Web Design? And Why do you Need it?

Why 2014 is the year for Responsive Web Design

It’s predicted that this year we will see the rise of mobile Internet usage over desktop. In fact, mobile sales have already trumped desktop sales in many industries. Combine these two developments and now is the perfect time to think about responsive web design – not that responsive design is without its own merits regardless of these remarkable trends.

So what is responsive web design?

Responsive web design allows you to craft your website to provide an ideal viewing experience for all users, regardless of device and screen size. It has become a must for people serious about engaging all of their audience across multiple devices. Websites that are not mobile optimized don’t translate well onto tiny screens and as a result, you lose potential customers: We’re talking miniscule text, links and a haphazard layout.

Responsive design tweaks the CSS code (the code that determines page layout) while leaving the HTML unaltered. The tweaked CSS will adapt to optimize layout based on the device’s type and size. As a result, you’ll have a visually pleasing and accessible website for all users.

Best of all, it makes solid business sense for you. Using responsive design saves you both time and money, thereby allowing you to make more money and allot your free time for other endeavours. We recommend responsive design for many of our clients who want to get – and stay – ahead.

Here’s a breakdown on the monetary and time saving benefits of responsive web design:


Continuity is King: Web visitors want a familiar and similar experience no matter what device they are on, be it desktop, TV, laptop, tablet or smartphone. Responsive design allows you to provide a consistent experience over various screen resolutions. Potential customers are more likely to stay engaged with your site – and spend money – when they can properly navigate.

This commitment to continuity is especially important to remember when you consider that websites are getting bigger. The average web page is now 1532kB and growing. Images pose a big problem when it comes to loading these hefty webpages. We recommend customizing your images for optimal use in all responsive designs to best suit the varied environments your website will be viewed in.  Providing the best experience for all viewers, no matter which device they’re visiting on. While some mobile service providers do compress images, not all of them do, so it is better to be safe than sorry.

Money Management: Rather than creating multiple sites to suit multiple kinds of devices, responsive design allows you to create just one, all encompassing website. Sure, you may spend more money upfront, but you won’t have to pay someone to manage multiple sites long term.

Having only one website is especially beneficial when considered from an SEO perspective: Multiple sites risk your ranking. If Google recognizes duplicate content, it will drop you in its rankings and you are far less likely to turn up well in the SERPs.


Tracking: Not only will responsive design save you money and time in regards to web creation, but it will also help you keep track of who visits your site regardless of the device they are using. If you have different sites, you’ll have to analyze different sets of statistics. This is an incredible waste of resources.

Pay Per Click (PPC) Power: Responsive web design can help you better track and manage your PPC. Since Google AdWords has moved to enhanced campaigns, the targeting of devices is not different, which means it doesn’t matter if your potential customers are using laptops, tablets or smartphones – you can use the same landing page and better manage your PPC messaging.


With the continuous rise in mobile Internet usage in 2014, it’s becoming clear that responsive web design is not only a good idea, but vital if you want your website to flourish and your visitors to translate into customers. We’ve made it our business to specialize in all advancements. Responsive design is no exception. If you’re interested in learning more about how we can implement responsive design into your Internet marketing plan, contact us today.

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