Have you considered switching your website to responsive design? If not, you really need to start thinking hard about making the change. Take a look at any list of digital marketing trends for this year and you’ll find that mobile usage is growing and will continue to grow throughout 2014 (and beyond) and if your site is not equipped for mobile devices then you may get left behind.
We are living in a world where multi-screen marketing communications rule the white boards, projector screens and boardroom tables of marketing agencies across the globe. The consumer has evolved to be this highly knowledgeable, empowered super-customer who bounces from screen to screen to gather information on various different products. If you know your product is being shown to your audience on mobile devices, but your website isn’t designed to fit on those devices then it is time to make a change.