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The Google Network Explained

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The combination of the words ‘Google’ and ‘Network’ can seem imposing. Google’s enough of a beast on its own, and when considered in the even broader web of a network, it’s easy to see why some people wouldn’t bother to even try to understand it. However, the concept is as ...

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Get Schooled: The Hottest Back-to-School SEO Tips

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Our top SEO tips for smarter back-to-school marketing It’s easy to find very basic SEO tips & tricks that can help you survive the search engine, but battling the rankings during high volume seasons like back-to-school is tough. Here is some research on the hottest search engine optimization trends to look ...

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How to Market to the Millennial Dad

marketing to the millennial dad

Marketing to Dad’s in a Digital World Move over Ward Cleaver, a new breed of father has emerged and – much to the joy of mothers and marketers everywhere – they’re pitching in around the house. These ‘Millennial Dads’ are more engaged, more hands-on, and more online than ever before. ...

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How to Organize Your Keywords for Maximum PPC Success

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Keyword Organization: The Key To Every Successful Google AdWords Campaign Considering there’s an entire industry dedicated to organizing your home, your office, your relationships and basically, your life, it should come as no surprise that there’s also a need for a game plan when it comes to keyword organization. Knowing ...

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5 Smoking Hot Trends for This Summer’s Marketing Strategy

summer marketing trends

Seasons change. Does your Search Marketing Strategy? It’s almost impossible to stress the importance of creating a dynamic search marketing strategy that not only changes with the times, but also changes with the weather. After all, people aren’t searching for the same things in the winter as they are in ...

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5 Tips for Improving Your Google Search Engine Marketing

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Own these skills and become a search engine marketing master Like it or not, AdWords is the backbone of search engine marketing. While there are no shortages of ways to reach your audience using AdWords –  including ads in video, images, and ads in apps – there is one method ...

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Improve Ad Efficiency with Proper Keyword Research

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 The top 9 tools for better Keyword Research Just because you’re an AdWords whiz kid and can wield and yield the hard data harvested by Google Analytics with the mastery of an 18th century wheat farmer with mad sickle skills doesn’t mean that you are doing everything you could be doing for ...

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Mobile Marketing Consumer Research: The Definitive Guide

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Mobile marketing has long been a meticulously researched and over-analysed topic in the advertising world. Compiling consumer research on the topic isn’t hard to do per se, but trying to track down all of the most relevant and authoritative sources to ensure your data is correct is… Until now. For ...

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Supercharge Your Video Marketing in 2014

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A complete video marketing handbook Video marketing is one of the most powerful and most essential marketing tools of 2014. This said, not a lot of brands actually understand just how effective it can be. This is mostly because they don’t understand how to properly implement it. Video-sharing giant YouTube ...

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The Facebook Advertising Survival Guide

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7 Successful Tips for Advertising on Facebook *Skip to 7 Tips For Success It is estimated that users spend up to 8 hours a month on Facebook. If this doesn’t sound like a lot, consider this: According to Nielsen Online, this figure is more than 3 times as much as ...

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